Digital Marketing Campfire Episodes: 7-9
The Digital Marketing Campfire is a place for marketing professionals to share inspiring stories, valuable tactics, life advice and more. Rob Wiltsey, the Founder of VideoFresh initially started the Digital Marketing Campfire pre-pandemic as a live event where he brought in leading brand marketers to share their insights. As a podcasting aficionado, Rob decided to transform it into a Podcasting Series with the intent at some point in the future to continue to do live events as well. If you know of someone who would be a potential guest, please contact us.
The Digital Marketing Campfire Podcast
Hosted by Rob Wiltsey skips industry clichés and marketing speak and gets straight to the point. Every episode features a hand-picked marketing expert with passion to share. Podcast guests are invited to share about their personal expertise, passion, and lessons that they have learned both professionally and personally in their marketing careers. It’s an opportunity for marketers to learn from one another and share valuable experiences. This podcast discusses topics including: new marketing trends, specific case studies, success stories from businesses, interviews with thought leaders, brand marketing best practices, current marketing events and happenings, marketing tips.
Episode 7
Episode Description
As the Chief Marketing Officer at Veyl Ventures (www.veyl.com), Megan Brown brings over 15 years of experience growing and reviving CPG brands in the beauty, health and wellness industries. She has worked with countless household brands such as Korres, Wolfgang Puck, Cellucor, Johnson & Johnson, Liquid IV, Scivation, SKINN, Dr. Kellyann, and the list goes on. Megan is passionate about scaling and future proofing brands. By prioritizing an ideal tech stack and team structure prior to investing in paid channels she’s been able to efficiently leverage working media to acquire and maintain customers, transitioning brands into stable LTV models. In this episode, Megan shares practical tips and tactics to set your paid influencer efforts up for success. Discover how to best monetize traffic, capture consumer data for remarketing efforts, and ultimately how to acquire sales with clear attribution.
Episode 8
Episode Description
Karen Raghaven has done marketing and brand development work for brands such as Estee Lauder and Bare Essentials. Today, she does brand development for Purissima, a biotech company that creates novel and rare compounds for health and wellness. She also advises many beauty startups on branding, sales, marketing, and international expansion, especially to China. In this episode, we talked about what has changed in the era of digital marketing, and just as importantly, what has NOT changed. Karen has some great perspectives that can help us all navigate the digital marketing landscape today, and I’m excited to share our conversation today.
