Digital Marketing Campfire Episodes: 3-6
The Digital Marketing Campfire is a place for marketing professionals to share inspiring stories, valuable tactics, life advice and more. Rob Wiltsey, the Founder of VideoFresh initially started the Digital Marketing Campfire pre-pandemic as a live event where he brought in leading brand marketers to share their insights. As a podcasting aficionado, Rob decided to transform it into a Podcasting Series with the intent at some point in the future to continue to do live events as well. If you know of someone who would be a potential guest, please contact Rob directly.
The Digital Marketing Campfire Podcast
Hosted by Rob Wiltsey skips industry clichés and marketing speak and gets straight to the point. Every episode features a hand-picked marketing expert with passion to share. Podcast guests are invited to share about their personal expertise, passion, and lessons that they have learned both professionally and personally in their marketing careers. It’s an opportunity for marketers to learn from one another and share valuable experiences. This podcast discusses topics including: new marketing trends, specific case studies, success stories from businesses, interviews with thought leaders, brand marketing best practices, current marketing events and happenings, marketing tips.
Episode 3
Episode Description
Brionna Simons is an expert in Experiential and Multicultural marketing. She is currently the Senior Account Manager of Experiential marketing at On Board Experiential (https://www.obexp.com) She is passionate about delivering powerful brand experiences that are culturally relevant to their audience.Today, many brands are out of touch with their own audience. They market to them using brand strategies that don’t take their audience’s “lived experience” into account. This results in brand’s feeling tone-deaf to their audiences, rather than resonating with them on a deep level.More than ever, it is important for brands to invest in a truly multicultural perspective with their marketing efforts. This can include a brand’s hiring practices, focus grouping, social media algorithms, and more. In this episode, Brionna takes us on a deep dive of multicultural marketing and how brands can be authentic and empathetic with their audience.
Episode 4
Episode Description
Over the last several decades, Don Lupo has done marketing and advertising work with countless household name brands including Honda, Sony, Wells Fargo, and Nestle. Today, Don is the Executive Director for ThinkLA (www.thinkla.org), a media, marketing, and advertising collective with a mission to connect, educate, and inspire the Los Angeles marketing community. Don is passionate about helping brands find their voice and convey it effectively on the right channels to the right audience. While today’s marketing landscape has more powerful tools than ever for reaching and targeting your audience, there are also more distractions. This means that marketers need to be intentional and selective with where they spend their marketing resources, lest they fall prey to “shiny object syndrome”. In this episode, Dan shares valuable advice for how marketers can make their businesses more profitable by shaping their brand voice, being selective with their marketing efforts, and thinking like a customer.
Episode 5
Episode Description
Michelle Yeh is an experienced entrepreneur and marketer with an impressive history of working with multiple organic and cruelty free product lines. Most recently, she is the Founder and CEO of Hygiene Hero (https://hygiene-hero.com), a wellness lifestyle brand that offers a premium line of products including soaps, facial masks, and sanitizers. During the COVID-19 pandemic, Hygiene Hero drove sales of their premium triple-layer masks through Facebook ads. Throughout this process, Michelle encountered some unexpected and unique challenges that caused their ad campaign to be disrupted. Through the process she learned valuable lessons that continue to set her business up for future success.In this episode, Michelle shares with us her first-hand experience through this process, and valuable advice that can help your brand avoid campaign setbacks in the ever-changing landscape of paid internet advertising.
Episode 6
Episode Description
Shai Eisenman is the Founder and CEO of Bubble (https://hellobubble.com), a fast-growing skincare company targeted at the Gen Z market. Launched less than a year ago, Bubble products are already on the shelves of over 3800 Walmart stores nationwide.Shai believes in leveraging the power of influencer marketing to build brand awareness and drive sales. Using a combination of brand ambassadors, TikTokers and celebrity influencers, Bubble continues to gain market share and grow its follower base online.In this episode, we dive deep into Shai’s insight into influencer marketing, how to truly listen and learn from your customers.