B2B Video Production Case Study
Learn how VideoFresh’s Subscription Packages help brands lower their costs and increase their library of quality professional video content
Client Overview
Founded in 1926, Monrovia Nursery Company supplies over 22 million plants each year to garden centers across the country. Their company culture is inspiring, as everyone from those growing in the fields to those working in the offices considers themselves to be “craftsmen” in their field.
Monrovia is unique; it is the only nationwide grower and supplier of garden centers in the US. Monrovia’s truckers can be seen driving their premium products across the country, accounting for the complexity of weather conditions, customer demand, and the seasonality of each plant varietal.
The Monrovia brand manifests itself across the craftsmen who work in the company, the garden centers who Monrovia supplies, and the customers who use Monrovia’s plants to beautify their home gardens. All three of these categories make up the Monrovia family who manifest the brand’s love of nature and quality plants.
Project Objective
Monrovia was looking to elevate their brand and tell their story in a new and fresh way, while increasing engagement on their social media and paid channels. They also wanted content that would appeal to two audiences: their client base of garden centers across the country, as well as the end customers who purchase their products.
VideoFresh Solution
Since 2017, the team at VideoFresh has had the pleasure of partnering with Monrovia to tell stories of the craftsmen, garden centers, and customers who all comprise the Monrovia family. These narratives are essential to painting the picture of Monrovia’s one-of-a-kind brand and company culture.
Most recently, VideoFresh produced 12 stories that capture the passion and expertise of the craftsmen within the Monrovia Company. This content was used throughout Monrovia’s branding and both paid and organic social media.
VideoFresh continues to work alongside Monrovia in their marketing through brand-elevating content creation and strategy.
“VideoFresh has brought great insight and experience to our content strategy.”
Kristopher Lichthart
Digital Marketing Director | MONROVIA
Some of the videos we produced for Monrovia
Customer Testimonial
Hearing existing customers rave about your products and services is one of the most powerful things for a new customer to hear to lead them to a purchase. Testimonial videos should be promoted across all of your appropriate social media channels including YouTube. Testimonial videos work very well for remarketing to people who have shown interest but have not yet purchased.
Leadership Testimonial
Plenty of statistics prove that testimonial videos are the highest converting tools especially since they relate to people on a personal level. It’s quite convincing to watch people talk about a service or product that is relevant to the viewer’s own journey, hence making it relatable and enabling a purchase decision. Many brands work with influencers and so creating testimonial videos with them can be very effective as well.
“VideoFresh videos have increased our social media engagement.”
Kristopher Lichthart
Digital Marketing Director | MONROVIA
Client Testimonial
Employee testimonial videos are common for HR efforts, but can be equally effective if not more so, from a marketing standpoint. A video that shows how passionate staff are as it relates the product and services proved by a company can be just as strong as a customer testimonial video. At the end of the day, it is these types of passionate staff that most of us would want to interact with when doing business with your company.
Employee Testimonial
Employee testimonial videos are common for HR efforts, but can be equally effective if not more so, from a marketing standpoint. A video that shows how passionate staff are as it relates the product and services proved by a company can be just as strong as a customer testimonial video. At the end of the day, it is these types of passionate staff that most of us would want to interact with when doing business with your company.
“VideoFresh has been a fantastic partner.”
Kristopher Lichthart
Digital Marketing Director | MONROVIA
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