Branded Video Production
A well-crafted piece of branded video content can build powerful emotional connections with your audience.
What is branded video production?
Branded video content is content that is sponsored or produced by a brand in a way that does not directly promote your products or services. Many branded videos are narrative driven, using storytelling to entertain and communicate a brand’s values.
Brand video production seeks to optimize a brand’s positive messaging, rather than be a vehicle for obvious self-promotion. While branded video content is not a traditional ad or commercial, its end goal is the same: driving audience engagement.
Brand video production by VideoFresh for Monrovia
Why use branded video content?
With the growing popularity of digital video, brands must find new and effective ways to attract potential customers. By contributing to the experience, rather than disrupting it, branded video content is less likely to annoy viewers. Additionally:
Branded video content is proven to be an effective way for brands to build authentic, and memorable connections with their audiences.
Branded video content has proven to be highly shareable.
Branded video content helps brands to break through the noise and gain the attention & spend of prospective buyers.
Production packages that feature branded videos
When should you use branded video production?
Branded video content tends to work best near the top-of-funnel as it doesn't try to sell the audience a product or service, but instead educates, helps, and answers common questions or pain points.
Branded video production is most often used as part of a content marketing strategy to target prospects in the 'awareness' stage of their digital buyer's journey.
Branded video production by VideoFresh for Alluma
Where do you use branded video content?
Branded videos can be highly effective in both organic and paid media contexts. If you have a marketing budget, adding paid promotion can amplify the effect of your organic channels. Paid channels can include:
Social ads on platforms such as Facebook, Instagram, LinkedIn, and Pinterest
Pay-per-click (PPC) and Search Engine Marketing (SEM)
Streaming video channels such as Youtube & Hulu
Native Ad Networks such as Taboola & Outbrain
Affiliate Networks such as ShareASale, or Pepperjam
Branded video production by VideoFresh for Popl
How do you produce a branded video?
Just like with any content creation, marketers need to first understand who they’re talking to, their audience’s motivations, passions, needs, and wants. Some of the best branded video content is story-driven and prioritizes narrative and audience engagement at a higher priority than selling the brand.
The goal of branded video content is to produce content that is funny, emotional or educational that triggers something that makes the video compelling and shareable. Think outside of the box to develop a story totally unique in your industry that will help you stand out in a very positive way. Do not include an obvious call to action (CTA).
Branded video production by VideoFresh for Topo Designs
Have a branded video project in mind?
