Video Production Process

Key Steps in Video Production Process

20-Minute Mastermind

We begin every video project with VideoFresh’s 20-Minute Mastermind, developed from experience gained from thousands of video projects over a decade. During this process, we learn everything we need to know to craft the perfect video to accomplish your marketing goals.

Marketing Analysis

Before each script is written, our team of video marketing experts carefully analyzes your brand voice, your audience, your video’s platforms and the content of your competitors. This insight is applied directly to the crafting of your creative script.

Script

Using insights from the 20-Minute Mastermind, the Marketing Analysis and Project Blueprints, the Creative Director crafts your script, and sends it to you for review. Any notes you make are quickly addressed, and production is planned.

Filming

VideoFresh’s experienced filming team performs the filming day according to details articulated in the project blueprint. Client may be present during filming if they desire, but this is not required.

Post-Production

After production, one of VideoFresh’s experienced editors will begin crafting your video footage together, in close collaboration with your project’s Creative Director. We will then deliver the first version for any changes you may have. Changes are quickly made, and the final video is delivered to you in the desired video formats.