Beauty Video Production Case Study

Learn how VideoFresh’s Subscription Packages help brands lower their costs and increase their library of quality professional video content.

Client Overview

Vanity Planet is a premiere online beauty brand offering a wide array of beauty products and cutting edge beauty technology. From spin brushes to facial steamers to compact makeup refrigerators, Vanity Planet is an industry leader in offering the latest beauty products to help their customers in enhancing their look.

Subscription Objective

Vanity Planet wanted to make high-end video content a priority for their brand across a number of channels including organic social media, Amazon, Connected TV, and paid media to elevate their brand and drive sales.

VideoFresh Solution

Vanity Planet is a VideoFresh beauty brand client that continues to evolve the everyday beauty routine with accessible, top-selling skincare and styling devices, and advanced treatments to suit every skin type. Our job is to make sure Vanity Planet’s messaging comes across in all of the videos we produce for them. VideoFresh has partnered with Vanity Planet for years, producing a wide variety of beauty video content to address many marketing objectives across many platforms. From product launch sizzles to how-to videos to branded content, VideoFresh and Vanity Planet continue to explore how video can impact customer engagement, brand voice, and the bottom line.

“Since partnering with VideoFresh, our sales have gone up.”

Brad Claypool

Creative Director | VANITY PLANET

Some of the videos we produced for Vanity Planet

Product Video for Amazon

This beauty product brand video showcases Vanity Planet's Raedia Spin Brush. This was one of three such product sizzles produced in a single production day. This content was used throughout Vanity Planet's marketing efforts as well as on their eCommerce shopping pages. Brand videos are often the first introduction potential customers have to your brand and sets the stage for future engagement. The goal is to elevate the perception of your brand and make a strong emotional connection with potential customers to help you stand out from the competition. These high energy videos show the lifestyle, features and benefits of your product to drive conversions and sales.

Product Launch Sizzle

This video for Vanity Planet captures highlights from their Fria product launch in Hollywood. Vanity Planet influencers gathered to celebrate and to demo the new product. The content was used in Vanity Planet's marketing to contribute to the hype of the launch. This video for Vanity Planet captures highlights from their Fria product throughout the brand’s various marketing channels, including organic launch in Hollywood. Vanity Planet influencers gathered to celebrate and social media to demo the new product. The content was used in Vanity Planet's marketing to contribute to the hype of the launch. This video was used throughout the brand’s various marketing channels, including organic social media.

TV Commercial

This commercial video showcases Vanity Planet's Aira facial steamer. This video was used across the brand's social media, paid advertising efforts and more. Creative, imaginative, and engaging TV commercials inspire and excite potential customers to make a purchasing decision. The video content conveys information and generates brand loyalty and personalizes the relationship between the brand and the consumer. Note that the call to action in this video included several bonus add-ons that helped increase overall response and conversions. This video was produced in a single filming day.

“One of the amazing things about working with VideoFresh is the true partnership that we've formed.”

Brad Claypool

Creative Director | VANITY PLANET

Fria Skin Care Refrigerator

This product video showcases Vanity Planet's Fria skin care refrigerator. The fashion-forward direction of this video reflects the company's bold personality, while demonstrating the product's benefits and functionality. This product video was used throughout the brand's marketing including organic and paid media.

Founder’s Story

The VideoFresh video production team produced this branded video featuring Alex Dastmalchi, a lifelong entrepreneur and founder of Vanity Planet. Alex shares the struggles that he has overcome throughout his career, and his perspective on success in business. This video was featured on Shopify and throughout the marketing of his parent company, Dastmalchi. This type of video adds more personality to the branding message that most people respond to positively, helping to increase brand awareness and sales.

Product Explainer Video

Product explainer videos such as this video produced for Vanity Planet, are a great way to introduce your product in a succinct way for people who are not familiar with it. Product Explainer videos are usually focused on addressing a specific problem, then explaining the how the product’s features & benefits are the best solution to the problem, usually with relatable examples These videos are usually both informative and educational. These videos work well on product pages and for remarketing to people who have shown interest in the product but have not yet purchased