How to sell products on amazon

How to sell products on Amazon using product videos

Like with Amazon product copy and product images, product video guidelines are also fairly strict. Violation of these guidelines will result in your video being removed, suspended access to video uploads/content tools, or termination of your entire account. Now that you know how to sell your product on Amazon. Follow the guidelines below and adhere to them:

Videos must be entirely in English.
Any claims you make (implied or explicit) must be supported by evidence. You may provide your personal opinion, provided it is clearly noted as such. Any claim that could reasonably be interpreted as a factual statement must be accurate and substantiated.
Any products used must be yours and you must be the brand owner.
No defamatory or derogatory statements about competitor products or brands. Statements about competing products must be factual.
Videos must not contain prices, promotion information, discount claims (including words such as “cheap,” “affordable,” “on sale,” etc.), or time-sensitive information.
No health claims, medical claims, or medical advice (see the full section on this topic in Seller Central for more information).
No controversial, political, sensitive, or sexually suggestive content.
You must not direct viewers away from Amazon.
If you mention customer reviews, you must include accurate product information that can be substantiated.
Any customer review details must be less than one year old.
Use trusted video production companies that understand how to craft Amazon Product Videos that increase sales and conversion

Avoid Making any References to:

Your seller or distributor company
Your contact information
Your status as an authorized seller
The product being sold exclusively by authorized sellers
Products from your competitors
Product pricing
Shipping costs
Descriptive promotional product information (i.e. top-selling, hot item)
Time-sensitive product information (i.e. on sale now, best product of the year)
Products being used for criminal activities
Customer review information
Editorial or third-party quotes
Warranties or guarantees
Other logos of brands or organizations
Any website other than Amazon (especially links to them)
Offensive or perverse content

Amazon Product Video Technical Guidelines

Before upload, your video should be high-quality; 480p or higher is recommended.
We suggest using a 16:9 aspect ratio for best results.
The video must be under 5GB in file size, and it should be in .mp4 or .mov file format.
It’s important that your video looks professional. Be sure to consider your brand’s tone, market, and target customer, plus any FAQs you want to address or answer.
Another thing to consider is if your product has variations, and how you will account for them in your video?
Do they need separate videos? Or can all of your product information be cohesively placed in one video?
Lastly, if you plan to expand to international marketplaces in the future, you will want to consider that your video may need additional localization down the line.
If resources are an issue, perhaps have a video created that can be used widely (perhaps without dialogue).
You also will need a good quality thumbnail image, which displays before a customer plays the video.

Amazon Product Video Length

The ideal length for Amazon product videos is less than one minute, but it can be longer.
However, once you've gone beyond two minutes, your video won't have the impact or attention you'd like.
The best rule of thumb is: the shorter, the better. In a script for a one-minute video, every word and image counts.

Note that the most up-to-date guidelines can be found in Seller Central

VideoFresh’s team of video marketing experts are ready to help you to craft the perfect Amazon product videos to help increase your Amazon sales and conversions.