The Digital Marketing Campfire is Back!
The Digital Marketing Campfire is a place for marketing professionals to share inspiring stories, valuable tactics, life advice and more. Rob Wiltsey, the Founder of VideoFresh initially started the Digital Marketing Campfire pre-pandemic as a live event where he brought in leading brand marketers to share their insights. As a podcasting aficionado, Rob has decided to transform it into a Podcasting Series with the intent at some point in the future to continue to do live events as well. Rob is currently in the process of interviewing various marketing leaders as he puts together the first season. If you know of someone who would be a potential guest, please contact Rob directly.
The Digital Marketing Campfire Podcast
Hosted by Rob Wiltsey skips industry clichés and marketing speak and gets straight to the point. Every episode features a hand-picked marketing expert with passion to share. Podcast guests are invited to share about their personal expertise, passion, and lessons that they have learned both professionally and personally in their marketing careers. It’s an opportunity for marketers to learn from one another and share valuable experiences. This podcast discusses topics including: new marketing trends, specific case studies, success stories from businesses, interviews with thought leaders, brand marketing best practices, current marketing events and happenings, marketing tips
Season 1 Episode 1
Episode Description
Danielle Kidney is the founder of The Creative Pack (www.thecreativepack.com), an award-winning digital packaging agency in Los Angeles. In this episode, Danielle shares about her journey and discusses the importance of taking risks and choosing growth over comfort.Though every risk was difficult to take, each one brought Danielle closer to her vision for her life. Today Danielle is running a successful, award-winning branding & packaging agency called The Creative Pack. Her and her team are creating gorgeous designs and packaging for world-class CPG brands, and it’s all because of the risks she’s carefully taken at every stage.Why is risk taking important? How should you evaluate a risk? When do you know a risk is the right one to take? We’ll explore these questions and more, as well as hear Danielle’s for what makes excellent brand packaging, on this episode of the Digital Marketing Campfire!
Season 1 Episode 2
Episode Description
Ryan Kerzner has had a long career in marketing in the luxury car rental industry. Today, he is the Director of Operations and Business Development at Black and White Car Rentals in Beverly Hills, CA (https://bwrentacar.com) His experience includes marketing strategy, customer services, business development, and sales. Ryan is passionate about the customer’s experience and developing the holy grail of marketing for his brands: word of mouth.With so many targeted and direct response tactics available to marketers today, many brands forget that word-of-mouth marketing can be the most powerful way to earn new customers.
Ryan believes that it’s essential that businesses create absolute fanatics about their products and services so that they tell others about their experience. This isn’t done by accident. It takes strategy and intentionality on the part of businesses to get your customer to repeat your brand messaging FOR you!In this episode, we dive deep into the various tried and true tactics that Ryan has utilized throughout his career to get your customers talking, both online and off.