Introducing Curated Subscription Video Production Packages
Video is proven to be the most effective media format for driving results, and so most brands need more video content than ever before.
Let back-up this statement with 5 statistics:
72% of customers said they would rather learn about a product or service by way of video.
84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster).
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (Insivia)
Marketers who use video grow revenue 49% faster than non-video users (WordStream)
Including a video on your landing page can boost your conversion rate by up to 80% (WordStream)
This entire page could be filled with statistics, but the bottom line is that professional video content helps brands increase sales and conversions.
So why don't brands produce more video content?
Some do, and the ones that don’t feel it is either too time consuming or too expensive, or both. The way that typical video production companies work is that there is a lot of back-and-forth time spent regarding creative concepts, budgets, etc. to the point that projects often become larger, more expensive and more time consuming. Often video production companies are more focused on building and adding to their own creative showreel rather than providing good value to the client to deliver a video project on (original) budget, and on time, that meets the clients marketing objectives.
Solution to create more video content quickly and affordably.
Many brand managers who have to create a substantial number of videos throughout the year, will often try to create an in-house team so they do not have to deal with some of the issues outlined above. This extra level level of hiring, management, etc. though can often be even more problematic.
Another option that has been gaining traction is to work with a video production company that offers fixed price, annual subscription video production packages. Some of the key benefits that subscription packages offer include:
The more filming days agreed to, the lower the cost
No need to negotiate prices for each project
With every video produced, the video production team becomes more integrated into the brand’s voice and marketing strategy (like an in-house team)
The ability to optimize budgets for the most important videos
Makes it much easier for brands to build a healthy pipeline of video content
Get more quality videos produced, while spending less time in the process.
The subscription video production model is definitely a potential solution, but it needs to also include a system that is streamlined for the client. Streamlined so that the brand manager can be working on getting multiple videos created without it taking an inordinate amount of their time.
So having processes at every level of the production process is important to maintain costs, keep on schedule, optimize the creative process and to minimize the time needed from the client. VideoFresh for example, led by founder Rob Wiltsey, applied his engineering knowledge to implement “process improvement techniques” to streamline VideoFresh’s entire video production workflow to achieve these goals.
A focal point of the VideoFresh Production System is to provide an exceptional customer experience while at the same time protecting their client’s time, this includes:
Guiding clients through each step of the video production process
Make sure that each project stays on schedule
Address questions from client without delay as they arise
Deliver high video content designed to meet and exceed their clients marketing KPIs
A debrief after each video is completed to improve future KPIs
Curated Video Production Packages
VideoFresh successfully introduced its annual subscription video production model and streamlined video production system in 2020. Fast forward to 2022, and video has continued to grow in importance and so the need for brand managers to create even more video content.
And what VideoFresh has learned is that its production system is perfect for brands that need to produce a volume of videos over the course of a year with subscription video production packages.
So, to kick off 2022, VideoFresh decided to create curated subscription packages aligned with what it was actually producing for its clients. So, if you go to the VideoFresh website you will see curated subscription packages customized for a variety of different types of businesses, including: Amazon Sellers, nonprofits, eCommerce brands, health & wellness brands, beauty & fashion brands, B2B brands and even for corporations. The curated packages provide for a specific # of videos to be produced over the course of a year in styles & formats that have proven to be popular and effective for each vertical category.
For example, VideoFresh created a curated package “The eCommerce Full Funnel Essentials Video Production Package” that includes all the essential videos an ecommerce brand needs to optimize their website UX & SEO, and to drive website traffic via their social & paid digital marketing channels. The package includes 12 filming days and results in 39 custom videos at a cost of $2,154 per video.
To find out more about VideoFresh’s eCommerce Curated Subscription packages