eCommerce Full Funnel Essentials Package

4 Product Category Videos

Overview: These category / collection videos are designed to be featured prominently on your website category or collection pages, and if applicable on your Amazon Collection pages.

Purpose: After getting excited by your brand video, the next step in the customer journey is to start checking out the different categories of products or services that you offer. These videos help to educate and excite your customers for these categories and drive them to want to learn more about the specific products being featured. These pages are usually key SEO pages and so the videos help optimize each pages’ SEO to drive more organic traffic.

Quantity: VideoFresh will provide 4 unique product category videos as part of this package,

Length: Up-to 45 seconds each

9 Product Brand Videos

Overview: The next step in the customer journey is for potential customers to want to check out specific products or services that have gotten their attention by watching the previous videos. These videos will usually reside on the product pages and are often used for paid digital marketing.

Purpose: The product brand videos are one of the most important videos in the customer journey as there has been a progression of interest and excitement. Your potential customer has moved down the funnel and each video in their journey helps move them closer and closer and to buying

Quantity: VideoFresh will provide 9 unique product brand videos as part of this package.

Length: Up-to 30 seconds each

9 Customer Testimonial Videos

Overview: For many people, the above videos will be enough to close the sale, but there will still be a significant number of people who are on the fence and still need some convincing.

Purpose: Testimonial videos are the ultimate closing tool to help close the sale. When someone watches a video of someone similar to themselves extolling the virtues of the product it is often exactly what was needed to handle any lingering objections. These videos work well on the product pages and for remarketing to people who have shown interest but have not yet purchased

Quantity: VideoFresh will provide 9 unique testimonial videos as part of this package.

Length: Up-to 45 seconds Each

3 Product How-To Videos

Overview: The product brand videos above are produced to excite potential customers about the features and benefits associated with your product. For some products and services though, a “How-To” video explains in much more detail exactly how to use the product and how the benefits are obtained in its use.

Purpose: For many potential customers, watching a How-To video is the “light-bulb” moment that makes them realize they really need your product. These videos work well on the product pages and for remarketing to people who have shown interest but have not yet purchased.

Quantity: VideoFresh will provide 3 unique “How-To” videos as part of this package.

Length: Up-to 60 seconds each

12 eCommerce Product Ads

Overview: These shorter product videos are designed to be used in shopping feeds such as on Google and on Amazon’s Product detail pages.

Purpose: Video works better than photos in both of the scenarios mentioned above and so these product videos have proven to be extremely important in generating new customer interest as well as helping to close sales.

Quantity: VideoFresh will provide 12 unique eCommerce product video ads as part of this package.

Length: 15 seconds each