Social Media Video

Sep 17

The 9 Most Effective Types of Video for Social Media

Photo by Andrea Piacquadio on Pexels — Photo by Andrea Piacquadio on Pexels

Visual content has dominated social media since its inception. This isn’t surprising since they immediately catch the eye and are much more appealing than just using text.

A Quintly Study found that although there are a lot more images than videos on Instagram, videos see 49% more interactions than image posts.

Clearly, videos drive tons of engagement on social media, and for many brands their key question is, what types of videos should they post?

Let’s take a look at nine types of social media videos you should consider including in your Social Media strategy:

1. Tutorials and How-to Videos

If you’ve ever tried learning something online, you most likely found that learning through videos was much easier than learning through other content formats.

A detailed video on how to build something may be easier to process and understand than an article explaining the steps.

If applicable to your business creating tutorials and how-to videos that show your audience how to do something could be the perfect type of videos to post on your social media channels.

Good idea is to keep them short so as not to lose people’s attention, but still make sure that you’re conveying the information clearly for everyone to understand.

You can get inspiration from Tastemade, a food network that masters the art of creating bite-sized and entertaining recipe videos.

2. Product Demo Videos

The right social media posts can highly influence purchase decisions.

Product demo videos that highlight key features can produce amazing results.

Options can include overview of the product or perhaps highlighting specific features, usually one feature per video.

3. User-Generated Videos

In addition to engaging your followers with fresh content, sharing user-generated videos gives you the opportunity to show your appreciation for their loyalty.

In fact it may even encourage more people to create content for your brand. Get your loyal fans involved in your social media content strategy by sharing some of their videos.

For example, Huda Kattan regularly challenges her fans to create themed makeup looks using Huda Beauty products. She then shares these fan videos on her Instagram profile.

4. Announcements/Reveals

Social media is an excellent platform to update your fans with your brand’s latest products and features.

Whenever you have a new product announcement or reveal, definitely plaster it across all of your Social Media channels.

At Groove we offer a lot of unique formats to make the videos interesting and engaging, to increase both viewership and conversions.

5. Interview and Q&A Videos

Videos in which you interview industry thought leaders and influencers, team members, or even customers are proven to be very effective when produced correctly and posted on the right platforms targeting an audience proven to be receptive.

As an example, Oracle has had excellent success creating videos showcasing casual chat sessions featuring an exchange of ideas tailored to the viewing audience.

6. Event Videos

Videos are very effective to showcase the excitement and the energy that events usually offer, as they give the audience a realistic picture of how exciting the event is, especially as compared to images and text.

Live videos for certain events are recommended for broadcasting the entire event as it gives a real-time glimpse of what’s happening.

The most popular solution is creating teaser videos that show bits and pieces of the event, which works perfectly for Social Media posts.

7. Behind-the-Scenes Videos

Giving people a glimpse of what it’s like behind the scenes through authentic and engaging behind-the-scenes videos are perfect for showcasing your company and the people behind your brand.

Showing your staff in action or showing the process of how your products are manufactured helps humanize your brand to build trust and strengthen your connection with your Social Media audience.

8. Promote Exciting Offers and Deals

Studies show that social media posts about special deals or discounts are very popular. Eye-catching in-video graphics and uplifting music are natural elements for these videos. Very often these videos can be edited from existing footage.

9. Videos That Tell Stories

Storytelling videos do very well Social Media and are an excellent way to get across a more emotional message. The story should be centered around your brand and/or your products and services. An idea is to showcase staff stories, client stories or perhaps stories of industry influencers.

VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to boost your online customer conversions.