Top Video Marketing Influencers 2021
When you look at who are the top video influencers, you really have to look at it from the vantage point of what category? There are top influencers for just about any category you can think of from fashion to beauty to real estate to crypto currency to the latest dance moves and everything in between.
Since our newsletter & blog is mostly targeted to brand managers we decided to find a list of the top video marketing influencers and found a good list from Swarmify.
The list they put together features video marketing pros that use tried and tested strategies that drive tangible results. You will always catch them sharing bits of knowledge on various platforms across the web. Others are keynote speakers at events and conferences. Most prefer video platforms such as YouTube and Facebook. The tips and tricks they share are super-helpful so don't hesitate to follow them on YouTube, Facebook, Twitter, and other platforms.
Another thing, the list is no particular order; they are all great at what they do.
Neil Patel (Neilpatel.com)
Neil Patel is more of an SEO guru than a video marketer. But if you search "Neil Patel video SEO," you will quickly see why this top digital marketing influencer features on our list. His vast knowledge of search engine optimization can help you shape up your video SEO (and digital marketing campaign in general).
He is a respected expert in digital marketing and has worked with some of the biggest brand names in the world. His work has featured on Forbes and other popular websites.
Brian Dean (Backlinko.com)
Has been featured on popular publications such as Inc., SocialMediaToday, and The Huffington Post. If you follow Brian's YouTube channel, you will never run short of successful video marketing strategies for your business. He offers real and actionable advice, which makes his videos quite popular among digital marketers.
Scott Stratten (UnMarketing.com)
Scott Stratten and wife still kill it at UnMarketing, where they have mastered the art of viral video, among other things. You'll catch them speaking at events for brands such as Microsoft, IBM, and other big players. Scott can tell you one or two things about videos, and you'll know it's great advice. Stratten is a maverick who has co-authored six books with his wife and vows he will never stop Un-Marketing.
Gary Vaynerchuk (Garyvaynerchuk.com)
Gary runs the massive VarnerMedia empire that employs over 800 people. A serial businessperson since birth, Gary leverages slick salesmanship and top-notch marketing strategies to conquer the world of business. But why does he appear on today's post about video marketers? You probably didn't know that Gary created massively successful video shows and vlogs that saw him feature on popular interviews with the likes of Conan O'Brien. As such, he knows his stuff when it comes to working that video magic. Follow him for daily updates about business and entrepreneurship, among other topics.
Sean Cannell and Benji Travis (Videoinfluencers.com)
They say two heads are better than one and the Video Influencers agency is proof enough. Brought to you by Sean Cannell and Benji Travis, Video Influencers is where you go if you want to CRUSH IT with video. The Video Influencers website is chockful of top-influencer interviews, tips, and the best advice from video marketers who know what works and what doesn't. If you want to learn how to increase your views like a pro, these are the guys.
Laura Clery (Lauraclery.com)
Facebook sensational Laura Clery is definitely a force to reckon with as far as video marketing goes. Thanks to her funny videos, wit, and lots of dedication, she has carved herself a nice personal brand that has over 14 million followers on Facebook. By leveraging a great sense of humor and her alter-ego to address everyday issues, Laura Clery creates viral videos that sit well with her ever-growing audience. And who doesn't crack at her "Me Trying to Flirt" aka "Steeeven!" videos that propelled her to stardom?
Supercar Blondie (Superblondie.com)
If you love supercars, you've probably met Supercar Blondie already. With over 36 million followers under the belt, her videos are major hits with millions of views. She is a talented video marketer (and a former professional TV journalist who drives massive amounts of traffic and engagement. She is the girl with cars, and creates car entertainment, which happens to be quite lucrative. Raking in over $1.4M per year, she is the best paid and most influential motoring Instagrammer.
Nuseir Yassin (Nasdaily.com)
Nas Daily was born when the founder, Nuseir, set out to create a one-minute video every day for 1,000 days. Before long, Nas had millions of followers on social media, and his 1-minute videos from around the world became an instant hit. He shares mostly about traveling life hacks. Today, they have Nas Studios, and Nas Academy, which enables video creators to be educators.
Peter Shuloff and Lloyd Ahlquist (Erbofhistory.com)
Last but definitely not least, we have ERB, which is an acronym for Epic Rab Battles of History. ERB is a funny YouTube web series created by Peter Shuloff and Lloyd Ahlquist. The show pits notable historical and pop culture figures against one another in a rap battle format. The videos are usually quite funny and produced well. Theirs is quite an original idea, which makes it refreshing in a world of copycats. It's a great example of how you can define your own niche and make it big in the video industry. Most of their funny videos have millions of views, and the channel has in excess of 4 billion lifetime views. ERB is also a fitting example of how you can achieve consistency and create value while entertaining your audience. If you watch their videos carefully, you'll get the feeling these guys have done their homework and know what they are doing.