eCommerce Trends - How COVID-19 has Super-Charged eCommerce

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Aug 1

Photo by @anastasiiachepinska on Unsplash

Even before the days Covid-19, eCommerce (with Amazon as its poster child) was changing how the world shops. Covid-19 has though dramatically accelerated the trend and has made it imperative that to survive and prosper going forward it is necessary to implement a strong digital eCommerce strategy.

eCommerce sales have been growing at unprecedented rates. Even before Covid-19, eMarketer forecasted a collective $3.914 trillion in 2020 eCommerce sales.

And now due to the coronavirus outbreak, consumer interest in online shopping is on the rise for everything from daily necessities to more serious purchases, such as laptops (online searches for “laptops” have grown by 123% YoY during the Pandemic).

SEMrush data gathered via Traffic Analytics show that global average monthly eCommerce traffic across all industries is around 17 billion.

Traffic spikes to eCommerce websites in springtime were larger than the traditional spikes we tend to see in November and December.

Remarkably, the traffic has only continued to grow during the summer.

While eCommerce has been exploding during COVID-19, there has also been huge increases in video viewership.

Data from online video analytics company Conviva showed overall video viewership including streaming and connected devices was up 63 percent globally during the second quarter of 2020 compared to the same time last year. Americans specifically upped their viewership time by 57 percent during that time period.

TV viewing on smart TVs during the second quarter saw a 239 percent increase year-over-year. Viewership on connected devices like Rokus and Amazon Fire TVs went up 61 percent while streaming time on game consoles jumped more than 55 percent.

"When sheltering-in-place is happening or outdoor activities are restricted, it's going to result in more time spent on-line and so more video content viewership. Although slightly lower than Q2, the numbers for Q3 are showing consistent strength.

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