Corporate Video Trends
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Communicating important ideas isn’t always an easy task, and keeping an audience’s attention isn’t always straight forward. For many businesses a corporate video is the best way to effectively communicate complex or important ideas directly to customers, potential customers, employees, vendors, media and stakeholders.
What is a Corporate Video?
The term “corporate video” is an umbrella term used to define all video communications used for internal or external corporate messaging. Corporate videos can be identified to a degree by their target audience.
A corporate video is often intended for a specific business audience rather than the general public. Corporate videos encompass a broad mix of videos that are produced for various corporate needs.
Corporate videos can include a video that showcases a company’s financial performance, or perhaps a video is produced to be used at a corporation’s AGM (Annual General Meeting), or possibly a video to highlight a new initiative within a company.
Corporate videos may also include employee training videos and promotional videos for new product lines or services.
For executives of the company, it is usually recommended to produce thought leadership videos that can help position them as leaders in the industry.
Companies that attend trade shows have found that videos do an excellent job in attracting interest and leads and especially as individual sales reps usually cannot handle the high volume of traffic to reach all visitors to a booth.
Corporate videos come in all shapes and sizes:
Interviews with company leaders
Training videos
Business event summary videos
Instructional videos
Safety videos
Company introduction videos
Investor presentation videos
New product / service demonstration videos
Customer testimonial videos
Event videos
Live webcasting
And still, this is just a partial list.
Groove has produced hundreds of corporate videos. So if you have an interest in producing some corporate videos, give us a call and let us know what your specific needs are and we can come back with ideas and solutions to meet them.
Where to Use a Corporate Video?
Since corporate videos represent a broad category of content, how and where they are used will most likely be dictated by the film’s purpose and who it is being produced for. Corporate video content usually targets its ideal audience or even internal staff.
A corporate video being produced for shareholders will most likely be emailed to registered shareholders, and then shown during a shareholders meeting. If the company is public, the video will most likely also be added to the website and be distributed to financial firms and financial websites that cover or have a vested interest in the company.
If the videos are for employee training purposes, then they most likely will be used more internally though versions could be made exclusively for HR & job finding sites such as LinkedIn & Idea.
Who the audience for the videos being produced is important to define, both from a video production standpoint and from a distribution standpoint. The team at Groove are experts at both and can help you in defining this.
Why Use a Corporate Video?
According to a study done by Harvard Business Review, people remember only 20% of what they hear and about 30% of what they see. However, an incredible 70% remember both what they hear and see. So a corporate video is often the most effective solution to communicate certain messaging
Research reveals that video content is much more desirable than text-based articles (15%), infographics (4%) presentations (4%) ebooks, or manuals (3%) for learning information.
If the messaging involves many steps, or the process involves movement, producing a corporate video makes sense and is an ideal format to use. For most corporations, video has become the preferred media format for marketing, sales, training, and support teams.
The complexity for all this can be daunting for an in-house team, so it is usually a good idea if there is a budget outsource to a video production company that specializes in crafting the right type of video for the purpose it is intended.
When to Use a Corporate Video?
Corporate videos are growing in popularity and offer an exciting alternative to deliver what otherwise can come across as boring information that would lose traction with an audience if delivered as print, text, audio or a slide presentation.
So the next time you are producing any type of formal corporate communication is probably the time to seriously consider using video to do it the most effectively.
Best Practices For Producing a Corporate Video
As discussed above, not all corporate videos serve the same purpose and so producing them will require a different approach for each.
Start by defining what your corporate video’s purpose is. Once you know the why, then define the who. Who is the video trying to appeal to? Tailor your video to match your defined audience and speak directly to them.
Try to incorporate stories that can support your video’s purpose, some stories are funny, some are emotional, and some action packed. When doing this, combine audio and visual elements to amplify your messaging in a powerful way.
For an inspirational corporate video, you will need to understand how to appeal to the emotions of your target audience, recognize their values, and find those that are aligned with your company.
Leverage Corporate Video Content
Next time you’re tasked with communicating complex or important content to your employees, other businesses, or other stakeholders, consider using corporate video. Evaluate your project’s needs, and consider investing in a professional production.
Inspirational corporate videos always create more engagement and are easier to remember by viewers. Inspiration is more than a contagious feeling, it is a value most companies aspire to.
VideoFresh’s team of video marketing experts is ready to help you to craft the perfect corporate videos for your company .