IGTV Instagram Video Best Practices

IGTV is a powerful platform for engaging viewers with longer-form video content on Instagram. When creating content for IGTV, it is important to understand a few key details regarding the video format.

IGTV Video Length

Videos must be at least one minute long. The maximum length your video can be is:

• 15 minutes when uploading from a mobile device.

• 60 minutes when uploading from the web.

Video File Type

• Videos must be in MP4 file format.

Video Resolution and Size

• You can upload a vertical video with an aspect ratio of 9:16 or a horizontal video with an aspect ratio of 16:9.

• Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 vertical pixels .

• The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.

Video Content

• You want to create the best possible user experience for your viewers on Instagram. That means videos that don't follow their Community Guidelines may be removed from Instagram. 

Cover Photo Size

• The recommended size for cover photos is 420px by 654px (or 1:1.55 ratio). As of September 2020, you can't edit your cover photo after you've uploaded it.

VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to boost your online customer conversions.

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