Best Practices for Facebook In-Stream Video

Video advertising through Facebook remains one of the strongest opportunities to reach the right audience and earn engagement throughout your marketing funnel. It is important to adhere to recommended video specifications to ensure that you maximize the effectiveness of your content.

Facebook in-stream video allows advertisers to deliver 5-120 second video ads to people watching videos on Facebook from familiar publishers and digital-first creators that tailor their content to Facebook audiences. Your ads can also appear in Facebook Live streams from a select group of approved gaming, entertainment and sports partners (learn how to opt out).

Upload the highest resolution source video available without letter or pillar boxing (No black bars). Most file types are supported. However, we recommend H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

View a chart of the different video requirements across ad placements.

• Video Ratio: 16:9 to 9:16, 16:9 recommended

• Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.

• Video File Size: 4 GB Max

• Video Length: 5-120 seconds

• Video Captions: Optional

• Video Sound: Optional, but strongly recommended

• Video thumbnail images that consist of more than 20% text may experience reduced delivery. Learn more about text in images.

Technical Requirements

• Desktop

  • Facebook In-Stream Video (Desktop)

  • Single Video Ad

  • Video Duration

    • Minimum Video Duration : 5 second(s)

    • Maximum Video Duration : 16 second(s)

• Mobile

  • Facebook In-Stream Video (Mobile)

  • Single Video Ad

  • Video Duration

    • Minimum Video Duration : 5 second(s)

    • Maximum Video Duration : 16 second(s)

VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to boost your online customer conversions.

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